Going green is the hottest trend right now. Thankfully, you are a student at a campus that is evolving to become more eco-friendly every day.
Not every organization is truthful with their green claims though.
Seals of approval on supposed eco-friendly products have been multiplying, creating a daunting task for the consumer.
With so many green labels the Federal Trade Commission has stepped in to help eliminate greenwashing, which is the practice of companies claiming their products and policies are environmentally friendly despite the fact that they are not.
Not all labels are created equally. A brief description of the seals below will help you better identify how environmentally friendly a product or organization is.
The Green Seal
According to the company's website, Green Seal was founded in 1989 and provides "science-based environmental certification standards that are credible, transparent and essential in an increasingly educated and competitive marketplace."
Green Seal is a nonprofit organization that has certified hundreds of products and services from companies such as 3M, Benjamin Moore and Andersen Windows.
The seals come in three levels with corresponding colors — none of which is green.
The levels of progress toward achieving the eco-friendly standards start at bronze, go to silver and end with gold. Reaching the gold level means the product or company has achieved the top standards set by Green Seal.
The seal is certified by the nonprofit environmental-certification organization, which goes by the same name of Green Seal. It covers products like paint, cleaning and paper products and hotels and other services.
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